A Canadian wholesale medical supplier partnered with DevPro to build a scalable, high-performing website capable of displaying over 100,000 products. DevPro delivered an end-to-end solution—from product data aggregation and structuring to user-centric design and development—that makes it simple for customers to browse inventory and submit inquiries.
The client, a fast-growing wholesale distributor of medical products in Canada, faced a significant challenge: their digital presence did not reflect the breadth of their catalog, nor did it support efficient lead generation. With more than 100,000 products across dozens of categories, the client needed a robust and intuitive website that could:
Additionally, the site needed to reflect the professionalism and scale of their operations to build trust and generate qualified leads.
DevPro designed and delivered a full-featured website that combines technical scalability with a clean, intuitive user experience. The key goals of the solution included:
The result was a modern website built to scale with the business—transforming their digital presence into a powerful sales and marketing asset.
The initial challenge was managing a catalog of over 100,000 products, sourced from various suppliers in inconsistent formats. DevPro:
Understanding the B2B user journey, DevPro focused on reducing friction for potential buyers:
To ensure performance and scalability, DevPro used:
The site was deployed on Vercel, enabling globally optimized load times and automatic CI/CD workflows.
Each product includes an embedded inquiry form, reducing friction and encouraging engagement. Additional CTAs across the site prompt users to request quotes or ask for bulk pricing.
The final product isn’t just a digital catalog—it’s a sales enablement tool designed to grow with the business.
For similar examples of B2B-focused digital transformation, see:
At DevPro, we help B2B suppliers turn complex requirements into clean, scalable websites that convert. Whether you need to display thousands of products or improve inquiry workflows, we can help. Contact us to discuss your next project.
Browsable catalog of 100,000+ products.
