Cutting campaign preparation time from 4 hours to 40 minutes
Devpro built a custom web interface that automates M&G Marketing's daily path from the CRM to the power dialer. The team enters a CRM ID, clicks go, and the campaign is live. What used to take four hours each morning now takes forty minutes.
- Engagement
- 5 weeks · discovery to production
- Region
- QC, Canada
- Scope
- CRM + power dialer · custom UI
- Client type
- Marketing agency · car dealerships
- Status
- Live in production
"Introduite par l'un de nos fournisseurs, l'équipe de Devpro a immédiatement compris nos besoins d'affaires et fait preuve d'une rapidité d'exécution remarquable. Cette réduction de temps soutient directement nos objectifs de croissance et nous sommes très satisfaits de leur service."
Director, M&G Marketing
A manual process that couldn't scale into the summer season.
Every morning, the M&G Marketing team would pull leads out of the CRM, manually clean up names and phone numbers, filter by status, and upload a formatted CSV to the power dialer. The process was tedious, error-prone, and consumed the better part of a morning, every single day.
- Four hours lost each day. Campaign preparation consumed the first half of every workday, leaving less time for actual client-facing work.
- Needed to scale. Summer dealership season meant more campaigns. The manual process was a hard ceiling on growth, and one person could only handle so many CRM boards.
- Error-prone data entry. Cleaning names and phone numbers by hand meant mistakes surfaced in live call campaigns, only discovered after damage was done.
Enter a CRM ID, click go. That's it.
Devpro built a custom web interface that automates everything between pulling leads from the CRM and pushing them to the power dialer. The time saved is not just fewer clicks. It is eliminating the data cleansing step entirely. Pulling from the CRM and pushing to the power dialer used to have an hour of manual work in the middle. Now there is nothing in between.
Data cleansing
Names and phone numbers are normalized automatically. Formatting inconsistencies that used to require manual cleanup are handled before anything reaches the power dialer.
Status filtering
Only leads matching the right criteria are extracted. No manual row-by-row filtering, no accidental inclusions.
Direct power dialer upload
The cleaned, filtered lead list is pushed straight to the power dialer as a ready-to-run campaign. No CSV, no reformatting, no manual upload.
KPI dashboard
Real-time view of campaigns launched, leads uploaded, and conversion rate.
Re-run previous campaigns
Relaunch any past campaign upload directly, no need to reconfigure from scratch.
Lead history
A consolidated view of every lead extracted over time, with full traceability by campaign, date, and dealership.
Five weeks from requirements to live production.
Discovery, build, integration, testing, and handoff in five focused weeks.
Discovery and requirements
Mapped the existing workflow, identified CRM board structures and the power dialer API capabilities.
Core build
Developed the CRM API integration and power dialer connection layer with field mapping and cleansing logic.
Power dialer integration
Built the automated transfer pipeline, validation rules, and campaign dashboard UI.
Deployment and testing
Staged environment testing with the M&G team, edge case handling, error recovery flows.
Live production
Full handoff with documentation. Team onboarded in one session.
Four hours of daily work reduced to forty minutes.
Measured against the manual morning workflow in place before launch.
Campaign prep time
From 4 hours to 40 minutes per day
Data entry errors
Automated cleansing eliminated transcription mistakes in live calls
Discovery to production
Requirements through live handoff
"Introduite par l'un de nos fournisseurs, l'équipe de Devpro a immédiatement compris nos besoins d'affaires et fait preuve d'une rapidité d'exécution remarquable. Cette réduction de temps soutient directement nos objectifs de croissance et nous sommes très satisfaits de leur service."
