La préparation des campagnes passe de 4 heures à 40 minutes pour une agence marketing de concessionnaires.
Devpro integrated Monday.com with SIP Caller through a custom campaign management interface, eliminating the manual data transfer that was consuming four hours of M&G Marketing's day and blocking their path to doubling campaign volume.
- Engagement
- 5 weeks · design to deployment
- Region
- QC, Canada
- Scope
- Monday.com + SIP Caller integration
- Client type
- Marketing agency · car dealerships
- Status
- Live in production
"Avant leur intervention, la préparation des campagnes de nos clients prenait 4 heures par jour. En quelques semaines, le temps de traitement est passé de 4 heures à seulement 40 minutes par jour."
Associé & Directeur, M&G Marketing
A manual campaign workflow that couldn't scale into the summer season.
M&G Marketing runs outbound calling campaigns on behalf of car dealerships. Every campaign required manually extracting contact data from Monday.com boards and re-entering it into SIP Caller. With summer high season approaching and a goal to double campaign volume, the process had to change.
- Four hours lost every day. Campaign preparation consumed four hours of staff time daily, entirely on manual data extraction and re-entry between two platforms with no connection.
- No path to scale. Doubling campaign volume for the summer high season was impossible without doubling the time spent on manual transfers, which wasn't feasible.
- Error risk and no audit trail. Manual transfers created risk of formatting errors in phone numbers and contact data, with no version history to track what was sent to SIP Caller or when.
A purpose-built interface that sits between Monday.com and SIP Caller.
Rather than patching around the manual process, we built a web application that reads campaign data directly from Monday.com and pushes it to SIP Caller automatically, with versioning, validation and error notification built in from day one.
Requirements
Mapped Monday.com board and view structure, documented the SIP Caller API, and defined the campaign data model including the unique Campaign ID system for versioning and traceability.
- Monday.com board mapping
- SIP Caller API audit
- Campaign data model
Core build
Built the web interface with authentication, Monday.com data extraction logic, board and view aggregation, and the Campaign ID system for sync tracking and update traceability.
- Web interface + auth
- Monday.com integration
- Campaign ID system
SIP Caller integration
Integrated SIP Caller: automatic campaign creation, incremental versioning on structural changes, list import and update management, phone number formatting and validation with error notifications.
- SIP Caller API integration
- Versioning system
- Validation + error alerts
Deployment
Deployed to production, validated end-to-end with live campaign data, and handed over to the M&G Marketing team with full documentation.
- Production deployment
- End-to-end validation
- Team handover
A campaign hub that reads from Monday.com and writes to SIP Caller automatically.
The interface gives M&G Marketing a single place to manage campaigns. Data flows from Monday.com boards into SIP Caller without manual intervention, with every change tracked and validated.
Monday.com data extraction
Campaign data extracted from Monday.com boards and views based on campaign parameters, aggregated automatically without manual export.
Automated SIP Caller transfer
Campaigns created or updated in SIP Caller automatically whenever campaign data changes, eliminating manual re-entry entirely.
Campaign versioning
Every structural change creates a new incremental version in SIP Caller with a full history log, so M&G always knows what was sent and when.
Validation and error alerts
Phone numbers and contact data validated automatically before transfer. Errors surfaced immediately with notifications rather than discovered after the fact.
List management
Contact lists can be updated while keeping the same Campaign ID, with import history and download available directly from the interface.
"Introduite par l'un de nos fournisseurs, l'équipe de Devpro a immédiatement compris nos besoins d'affaires et fait preuve d'une rapidité d'exécution remarquable. Cette réduction de temps soutient directement nos objectifs de croissance et nous sommes très satisfaits de leur service."
Five weeks to deploy. Four hours of daily work reduced to forty minutes.
Measured against the manual baseline in place before the integration was built.
Campaign preparation time per day
From 4 hours to 40 minutes
Absolute time saved per day
Per staff member on campaign prep
Kickoff to production
Requirements through deployment and validation
Campaign volume capacity
Summer high-season target now achievable with existing staff
Five weeks from requirements to live production.
A focused scope and clear deliverables meant no time was lost between phases.
Requirements
Monday.com mapping, SIP Caller API, data model.
Core build
Web interface, auth, Monday.com integration, Campaign ID.
SIP Caller integration
API integration, versioning, validation, error alerts.
Deployment
Production deployment, validation, team handover.
